Your guide to getting started in strategy
Paying it forward is really important to me, since so many talented people lent their time to help me learn. These are my go-to resources to help you start practicing the craft of strategy.
I’m still getting to know the basics…
About Advertising:
- Guide to Being Job-Ready in Advertising by Mary Ergul
- Who's Who in the Agency Zoo by Julian Cole
- Discipline Descriptions by MAIP
- List of Agencies by Creative Ham
About Strategy:
- Intro to Brand Strategy by Mariana Cotlear Vega
- Creative Strategy Craft Skills by David J Carr
- Account Planning Guide by J Walter Thompson
Are there networks for people who work in strategy?
In recent years, strategists have created incredible communities that reflect their natural curiosity and forward-thinking tendencies.
- Strategy & Planning Forum by Fishbowl
- Ladies Who Strategize by Kim Mackenzie
- Sweathead by Mark Pollard
- Talk to a Creative Director
- Strathub Whatsapp group (coming soon)
How can I stay updated on the latest ideas & trends?
Strategists are curious people, so there are more newsletters, podcasts, and content than you can possibly imagine.
- On Strategy Showcase by Fergus O'Carroll
- Strands of Genius by Rosie & Faris Yakob
- Zoe Scaman's Substack
What kind of tools are used in strategy?
Strategy starts with data - but the real skill is in identifying the insight that will drive an audience to act.
- The Strategist's Playbook by Jasmine Bina
- Insights versus Observations by Heidi Hackemer
- Data Cheat Sheet by Julian Cole
Should I take the time to make a portfolio, or is it overkill?
You should - especially in a competitive job market, concrete examples can help you stand out.
- How-To Guide by Diego Mazo
- Grad Portfolios by VCU Brandcenter
- Career Walking Deck by Karen Ngo
- Books That Kill by Avery Harrison
How can I learn the skills I need to be a strategist?
There’s no single way to become a strategist — but it’s getting easier to learn the craft thanks to people in the industry who are teaching the next generation.